About the project

Bacardí / Mr. President

BACARDÍ was launching a new visual identity inspired by the Cuban Art Deco and BACARDÍ’s history in Havana with a new global campaign,"Untameable since 1862".

I collaborated with their digital agency Mr. President to translate the new identity into the digital space and design the brand’s global website.

The brief was asking for the website to be a celebration of the incredible quality and craftsmanship of BACARDÍ rums while highlighting the authenticity of the brand’s origins.

Working with a close-knit team I was the lead UI/Visual designer. We had some amazing bespoke assets to work with and used interaction design to showcase their history, rums and famous cocktails in ways not commonly seen on other alcohol brand websites.

Mobile screens showing the homepage designs
Desktop screen showing the homepage design
Mobile screens showing the Bacardi Craft designs
Desktop screens showing the Bacardi craft designs
Desktop screens showing the Bacardi products
Desktop screens showing a Bacardi product
Mobile screens showing a cocktail recipe and how to make tutorial