Changing tech partners mid-project / The biggest challenge we had on this project was a switch to a different tech delivery partner half way through the project. Originally the tech team was based in India but we then moved to a development team in Bulgaria, which meant after months of building a relationship with one team, we had to reset and restart. Also after a code review we discovered that huge parts of the site would have to be re-coded and as a result a lot of pages had to be re-designed and sections removed as the time left did not allow for the initial design to be re-developed and released.
Brand refresh / As this was a general transformation period for the company a new creative director and board members joined and decided to embark on a separate branding exercise planned to launch a year after the site went live. This meant our brand refresh work was only interim and we had to make sure the site itself could be re-skinned with the new brand once ready.