Finding their perfect car on VW’s UK site was particularly difficult for a large number of customers who were not car savvy. The number of models, variants and options for each car were too many and confusing. Meanwhile the car configurator available on the site was too complex.
‘My Perfect Volkswagen’ was the answer to the above problem and became the industry's first needs-based car selector. With its use of quirky friendly language, photography and flat design, it simplifies the task of finding that new perfect car.