At the end of Cannes Lions festival, the official website sees a surge in traffic with the majority of users spending time viewing videos from the event. Because of this, Ascential the organisers of the festival in collaboration with IBMix created Talks at Cannes - a cognitive video search platform.
IBM Watson Media ingests all the talk videos from the festival and allows users to search for content from the festival using natural language. The user is presented with the results ordered according to their relevance and see only the most useful scenes from each video. A personalised playlist is also created and the users are encouraged to watch more contextually relevant videos.